Cabbages & Roses – Living Life Beautifully
“Cabbages & Roses has been organically created. It has evolved slowly and rests upon strong foundations. We believe that you must start small so you are able to understand all elements of the business. After 10 years of evolving, we have created a company that is able to cope with the growing demands of customers and our expanding business.” – Christina Strutt
April 2010 marked the 10th anniversary of Cabbages & Roses, one of Europe’s beloved classic fashion and home brands. Synonymous with English country, Cabbages & Roses’ beautiful lines are favorites of celebrities and discerning customers alike. With signature refined rustic style, Cabbages & Roses’ adds comfort, function and quality to homes and wardrobes throughout Europe.
Cabbages & Roses continues its steady and strategic expansion at retail, now encompassing 3 flagship stores in London, on Northcote Road, Langton Street and Avery Row, and over 23 concept shops inside Jigsaw stores throughout the United Kingdom. International demand for the products is being met with expansion into Japan and the United States, where Cabbages and Roses At Home With Country, the fifth book in the successful publishing program, debuted in March (April in the UK) 2010.
Since its inception, led by the creative vision of founder Christina Strutt, Cabbages & Roses has evolved around 5 core values that today remain true in every aspect of the business.
Beauty – Every product produced must be integrally beautiful. Practicality and functionality are a part of what we believe is beautiful.
Simplicity – Every product performs a function. We design with comfort and aesthetic in mind.
Longevity – Our hand-made products are created to last. They are not made with temporal fashion in mind; they are made with beauty and functionality as a priority. Cabbages & Roses is not a disposable brand.
Integrity – Good quality, from design to craft is important to the brand. This is rooted in the hand-made quality of the product.
Sustainability – Through the whole ethos of Cabbages & Roses, it is important not to waste precious resources or to harm our earth, be it from creating items that can be handed down for generations, to printing with Oeko Tex approved methods on the majority of our own brand fabrics.
Cabbages & Roses’ loyal customers value the brand’s style, elegance, quality and enduring simplicity and comfort; these have been the guiding principles of the company, and will continue to lead it forward into the future.